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Psikologi perdagangan

Psikologi perdagangan merujuk kepada komponen mental dan emosi dalam proses membuat keputusan perdagangan. Ia menjelaskan tentang personaliti dan tingkah laku pedagang yang memberi kesan kepada hasil perdagangan.

Notably, there are many ways in which these aspects of one’s character are exhibited, be it through fear, greed, arrogance and even hope. But of the four emotions, fear and greed are considered to have a primary influence on trading psychology, particularly in regard to risk taking and discipline.

Being too greedy may lead to decisions that are considered overly risky. Being too scared can result in missed opportunities or hindered trading with little capital gain. Developing self-awareness is likely to help a trader identify recurring negative behavioural patterns and the way they cloud sound judgement.

This enables the trader to address the behaviours to ensure objectivity and rational trading decisions.

Kewangan tingkah laku: Pengaruh sikap.

The study of trading psychology looks at the reasons behind traders making potentially foolish decisions in the market or pertinent to other financial matters. Behavioural finance in particular melds psychology and finance to investigate the impact of human behaviour on financial choices and trading outcomes.

In other words, it identifies psychological influences and biases that drive trader and financial practitioner behaviour and explores how this behaviour can affect market outcomes. Behavioural finance is also examined to gain a better understanding of different outcomes across a range of sectors and industries.

Additionally, behavioural finance proposes that financial participants are not entirely rational or perfectly self-controlled. Instead, they are influenced by psychological factors, and possess relatively normal, self-controlling tendencies. Behavioural finance also purports that decision making in the context of finance is driven by one’s mental and physical wellbeing. 

In other words, one’s mental state fluctuates based on the level of their overall health. Some of the most common behavioural biases include overconfidence, herd behaviour, mental accounting, emotional gap, anchoring, self-attribution, and loss aversion.

Perdagangan mengikut perasaan

Another popular term falling within the scope of trading psychology is emotional trading (or emotional investing). Similar to behavioural finance, emotional trading refers to behavioural impulses triggered by market volatilities, resulting in emotional buying or selling of assets.

Perdagangan mengikut perasaan boleh dipengaruhi oleh pelbagai perasaan, seperti panik, tamak, teruja, takut dan juga terlalu yakin.

Some common examples of emotional trading decisions include overtrading, panic selling, confirmation bias, and others. Getting a handle on emotional trading requires emotional intelligence to maintain discipline and manage psychological stressors.

Engaging in ongoing learning and investing in personal development will help a trader acquire vital skills like self-regulation, empathy, and confidence.

Naluri perdagangan

An additional key aspect of trading psychology is the concept of trading instincts, i.e., the intuitive or gut feelings that traders may experience when making decisions in financial markets. 


Trusting one’s instincts however comes with a robust self-awareness and having the ability to separate a legitimate, rational decision from one driven by emotional impulse. It’s realising that one’s objectivity may be skewed or clouded by bias and taking the steps to rectify the problem.


Tiga daripada fenomena psikologi yang paling lazim dan memberi kesan kepada pembuatan keputusan yang rasional termasuk bias terbitan deria (membentuk pendapat tentang maklumat yang berpotensi berat sebelah), mengelakkan perkara yang tidak jelas (takut kepada yang tidak diketahui, dan kewujudan jangkaan (apabila perasaan menjangka yang menjadi tumpuan, bukannya mengutamakan mencapai perkara yang dinanti-nantikan).

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This website is not directed at UK residents and falls outside the European and MiFID II regulatory framework, as well as the rules, guidance and protections set out in the UK Financial Conduct Authority Handbook.

Please click below if you wish to continue to T4Trade anyway.